Tipos de redes (network types)
Google Search network: :
- Google search, shopping, maps, images, groups, non-google (parteners) los partners estan activados por default pero pueden desactivarse en la conf de la campana.
- Solo en text ads
- Los ads son seleccionados segun relacion al termino de la busqueda.
- Se usa si se quiere resultados solamente en las busqueda, o cuando buscan algo especifico.
Display network:
- paginas web, videos, apps, gmail,youtube, blogger, google finance.
- ads text, imagenes, rich media, videos
- Se usa para branding image, y usuarios que navegan por internet.
Google shopping: usada para anunciarse CON PRODUCT LISTING ADS en Google search network y en google shooping(depende del pais).
| Search Network only | Display Network only | Search Network with Display Select (Recommended for newer advertisers) | |
|---|---|---|---|
| Where your ads appear |
Ads can show next to search results throughout Google’s Search Network, which includes:
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Ads can show throughout Google’sDisplay Network, made up of more than a million different possible placements, including:
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Ads can show with:
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| How it works |
Ads are matched to search results pages based on the terms or phrases someone searches.
For example, a search on Google for "home plumbing repair" might show an ad that uses that phrase as a keyword.
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Your ads are matched to websites and other placements, like mobile apps, when your keywords are related to a site’s content or the interests of a user browsing a site.
You can also choose to target specific sites, pages about specific topics, demographic groups, and more.
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If you select this option, your budget will be shared across both networks. However, compared to Display Network only campaigns, your ads are shown more selectively on the Display Network. They’ll be shown to customers who are browsing sites related to your keywords and who are most likely to make a purchase.
More about this campaign type.
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| Available ad formats | Text ads | Text, image, rich media, and video ads | Text, image, rich media, and video ads |
| When to choose it |
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| Example |
You have a small but busy home repair business that earns the most revenue from plumbing repairs.
A "Search Network only" campaign type with “Standard” settings lets you skip all of the advanced settings and just target your text ads towards high potential customers searching for home plumbing services.
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You work for a record label and want to increase exposure for a new band or get more ticket sales.
A “Display Network only” campaign lets you reach people visiting music-themed sites, such as blogs about live shows or sites that review new music.
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You run a car repair service.
You choose a "Search Network with Display Select" campaign so your ads can reach people in more places who are seeking out your services, whether they’re looking on Google Search or checking out a car service review site.
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Configuracion de la palabra clave ( match types)
Broad: sinonimos, errores, orden diferente +kewrod
Exact: exactos
Phrase: frases
!! Los tipos de match type en Display network siempre seran broad match.
Cuadro de match types:
| Match type | Special symbol | Example keyword | Ads may show on searches that | Example searches |
|---|---|---|---|---|
| Broad match | none | women's hats | include misspellings, synonyms, related searches, and other relevant variations | buy ladies hats |
| Broad match modifier | +keyword | +women's +hats | contain the modified term (or close variations, but not synonyms), in any order | hats for women |
| Phrase match | "keyword" | "women's hats" | are a phrase, and close variations of that phrase | buy women's hats |
| Exact match | [keyword] | [women's hats] | are an exact term and close variations of that exact term | women's hats |
| Negative match | -keyword | -women | are searches without the term | baseball hats |
